Are You Ready?
Dear retailer, Amazon.com is opening its store in Sweden, are you ready for the challenge?
Why concern? What Amazon is powerful at? What can be done to mitigate?
Many thought Amazon is powerful due to its astronomical market cap and buying power that enables competitive price. Our view is their competitive edge lies with their technology. Born as an online player, they have the advantage of having sales, price, promotion, inventory all in one system even when running physical stores like Amazon Go, Amazon popup. This enable them to change their price and promotion, and personalize offer based on inventory in a real-time fashion with immediate effect. This is the power of headless platforms.
While traditional retailers are stuck with their heavily invested traditional commerce platform with fragmented data silos and relying on various data integration to transport and cleansing the data from system to system to gain insight and enable decision. Sales data, price data, promotion data, inventory data and supply chain data all live within its own silos and has its own time cycles.
How to compete with Amazon if they can change prices in a click while you need to plan in months
How to compete with Amazon while they know inventory right now and can replenish continuously while you have only the view of yesterday at best
How to compete with Amazon while they know who is coming in to store and buying and can offer personal discount based on online purchasing history, while you get to know this 24 hours after the customer purchase
How to compete with Amazon when they know what is bestselling online right now and can optimize their store operation to promote upsell while your analysis arrives at your desk first 2 days after
In our view the biggest challenge for traditional retailer toward Amazon is DELAY.
Delay in all aspect of customer experience, from promotion to sales to personalization to proactive offering.
Our solution helps you mitigate this DELAY and bring in REALTIME insight to you based on your own data and external open data so that you can take right decision and immediate action!
Stay tuned for our upcoming product launch.